COMS Performance

See which website interactions lead to leads and bookings.

COMS Performance builds a conversion foundation from Chat, Booking and Portal events. It is a decision view, not a disconnected collection of marketing charts.

Available foundation

Shared customer data makes website outcomes traceable.

Interactions

Conversations, leads, bookings and tasks connect to the same account.

Contact history

Portal shows the source of a contact and the follow-up work around it.

Operational view

Open, urgent and overdue tasks are visible as one queue.

Audit trail

Configuration and automation changes remain traceable in production.

Expansion path

SEO, analytics and GEO metrics are added only with transparent sources.

  1. Validate Chat and Booking conversion data first
  2. Connect Analytics and Search Console with customer approval
  3. Connect landing page, question, lead and booking into one model
  4. Show source, impact estimate, owner and before-after tracking for each recommendation

Next step

Performance distinguishes what is measured from what is only planned.

That makes reporting useful for decisions: what to fix, who owns it and whether the impact appears in customer outcomes.

Map measurement